Welcome to the "Readers Forum" on behalf of G & S Research and Pharmaceutical Representative magazine. This forum was created to stimulate dialogue and thoughts on the findings of RepReview Pharma 2007 and the related article that is featured in the November 2007 issue of Pharmaceutical Representative magazine.

Interested in contributing?

Simply click on a category/ topic and either post your own topic or reply to an existing entry. For additional privileges, you can register to be a member. Click here to get started.

Cover Story of November Issue of Pharmaceutical Representative:

Is Pharma Overgrazing the Selling Field?
RepReview 2007 indicates that a surplus of pharma sales reps may be depleting the power of personal selling

Has the pharmaceutical/biotech industry overextended its signature sales model? Is the selling field now overgrazed producing less bounty for all? Could the inaccessible-physician problem be customers’ way of telling the pharmaceutical industry that the current state of personal promotion is not meeting their needs as well as in the past? Data from RepReview 2007, a study of pharma and biotech sales reps conducted by G & S Research in partnership with Pharmaceutical Representative magazine, indicates … maybe.

Read more.