RepReviewSM Pharma 2007 is a primary market research study that examines the US pharmaceutical and biotech industry from the distinct perspective of sales representatives and sales managers. Conducted by G & S Research in partnership with Pharmaceutical Representative magazine, RepReview explores topics like physician/ rep interactions, selling resources and support, impact of DTC advertising and industry guidelines, training needs and compensation perceptions, career projections and evolving perceptions of the pharma/ biotech industry.

The report is relevant for industry stakeholders—manufacturers, industry analysts, media, and more—to better understand the current state of this industry from these unique perspectives: those on the front line.

Study Synopsis (1133 kb)

Click here to get an immediate download of the study synopsis.

Full Report

Click here to receive the full report on RepReview Pharma 2007 to get comprehensive and candid insight to how the sales force perceives their internal and external environments, challenges, needs, expectations, and outlook on their career. The PDF report contains over 100 graphs and is 108 pages The report is free of charge to most industry colleagues.

RepReviewSM Readers Forum

Welcome to the “Readers Forum” on behalf of G & S Research and Pharmaceutical Representative magazine. This forum was created to stimulate dialogue and thoughts on the findings of RepReview Pharma 2007 and the related article that is featured in the November 2007 issue of Pharmaceutical Representative magazine. This information may be used to direct upcoming content for Pharmaceutical Representative and/or subsequent surveys on your profession and industry.

Click here to go to the full Reader Forum page.

About G & S Research
G & S Research provides difference-making market research and follow-up support to healthcare decision makers. With inside experience at top pharmaceutical and biotechnology companies, G & S Research helps clients engage internal groups in the research process and influence brand strategy.

About Pharmaceutical Representative
Pharmaceutical Representative is the pharmaceutical industry's leading information source of ongoing sales insight and development. It provides the essential skills sales representatives need to maximize their access and value to healthcare providers. It also enhances the expertise of trainers and managers so they can support the professional growth of their sales force.